OUR ROLEX SHOWROOM
In 2009, GEARYS Beverly Hills opened the doors to its second dedicated Rolex Boutique located in the Westfield Century City Shopping Center. The mall underwent a $1 billion remodel in 2017, allowing for a relocation and expansion of the existing Rolex boutique space.
Uniquely curved, convex glass walls frame the exterior of GEARYS Rolex Boutique in Century City, an element reminiscent of the Cyclops lens, one of the most distinct and recognizable Rolex features. As visitors walk through the entrance, they are greeted by ocean-inspired motifs and an aqua glass wall which adorns the boutique space in homage to the Oyster, the world’s first waterproof watch introduced by Rolex in 1926.
An elegant private room features a backdrop photo of Downtown Los Angeles at dusk with a silhouette of palm trees lining the foreground as the city illuminates the night. Along the walls of the boutique, subtle design patterns depict the grooves and ridges of the fluted bezel - a classic, iconic Rolex aesthetic element and true mark of distinction.
